An analysis of the ROPO effect in the field of agricultural by Matthias Seitz

By Matthias Seitz

study Paper (undergraduate) from the 12 months 2014 within the topic enterprise economics - Banking, inventory Exchanges, coverage, Accounting, , language: English, summary: because the electronic transformation of our society, the web has confirmed to be the crucial issue influencing a purchase order determination. This paintings has set itself the objective of interpreting the ROPO impression (research on-line, buy offline) within the technique of deciding to buy agricultural assurance items in Germany. The ROPO impression comes into play while clients fee on the web prior to they make the acquisition offline. The examine contains the specifics of the product known as "insurance" and the age constitution of German farmers. marketplace reports of the ROPO influence in inner most insurances from 2012 were analysed so as to receive an updated evaluation of the level of the ROPO influence. The paintings relies on a quantitative research that's performed by way of a mobile interview with a hundred and forty operations managers of German farms. It contains specific learn of the paying for behaviour and age of the farmers. The ROPO fee of German farmers quantities to 47.1%. the method of buying an assurance product might be regarded as being on the topic of the age of these looking to buy assurance. compared to older farmers, more youthful farmers more and more look for details on-line within the initial level sooner than concluding a transaction of assurance. total, the implications received result in the realization that the net has a superb impression at the judgements to buy agricultural, insurances, and that this tendency increases as agriculture passes from older to more youthful generations of farmers.

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