Analysis of a strategic market expansion of a globally by Hendrik Lemke

By Hendrik Lemke

Bachelor Thesis from the 12 months 2013 within the topic enterprise economics - enterprise administration, company Governance, grade: 1,3, eu collage Viadrina Frankfurt (Oder), language: English, summary: The bachelor thesis handy offers with the functionality research of a globally working merchant after a accomplished marketplace growth in a global context. This topic is elucidated via connection with the instance of DB Schenker Rail’s access into the Polish rail freight industry throughout the acquisition of PCC Rail. First, the Polish rail freight industry is analyzed from an standpoint in keeping with Michael Porter’s 5 Forces version to spot the forces performing upon an organization and the envisioned profitability of the respective undefined. for that reason, a press release on no matter if the result of the final are in alignment with the instance DB Schenker Rail is made. The time period profitability is operationalized in the course of the creation of the revenue margin and the respective revenue margins are checked opposed to one another. through this end result, and the inclusion of alternative quantitative and qualitative functionality measures, a conclusive assertion is made on no matter if DB Schenker Rail’s marketplace access in Poland should be thought of a success.

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